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HomeSellers

Seller's Guide

Our Team Makes the Difference

List With Us

Our Agents are Advisors that partner with sellers and developers to layout marketing and pricing strategies that net the highest proceeds to correspond with the seller’s timeframe. Our Advisors are masters of their markets and among the top producers in the field. Backed by a firm steeped in experience, data, and agility with a multi-billion dollar new development division and departments encompassing capital markets, office leasing, and commercial space, they are on the pulse of both the micro and macro trends that influence all forms of real estate down to the individual home.

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Unparalleled

Marketing

With an in-house Boston-based Marketing Department comprised of seasoned graphic designers, brand managers, and public relations, our Advisors move with agility to market your home. Utilizing our propriety AdvisorsList technology, our Advisors can have marketing created at the push of a button that initiates professional photography, floor plans, copywriting, luxury caliber brochures, neighborhood mailings, e-blasts, a single-property website, signage, social media and web advertising. Additional resources such as virtual tours and virtual staging are also within reach when appropriate for the property. Our Marketing Department, the largest residential real estate focused Marketing Department in Boston, is also accessible to create truly custom pieces and work in tandem with our Advisors and the seller in ways to think outside the box for captivating campaigns to capture homebuyer’s attention.

Seller's Guide

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1. Step One

Connect with one of our Advisors who will contact you for a first appointment where they will tour your home to get an idea of the condition, upgrades, and other things a buyer will look for that will impact demand and pricing.

Home Valuation
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2. Step Two

Our Advisor will produce a Comparative Market Analysis on your home. Through this analysis they will compare your home to like-properties in the area that are both for sale, have a sale pending, and recently closed, and from that a likely list price range and sale price range will be formulated. They will schedule a second appointment to meet with you to review the analysis and how they arrived at their pricing. They will discuss a suggested marketing plan and timing to list the property, as well as, if necessary, things that may help to prepare the property for market.

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3. Step Three

Once listed, we begin the work to showcase your home to the world launching a robust marketing plan to present your home to the right potential buyers at the right time by utilizing a comprehensive suite of marketing techniques. Your listing is now in the capable hands of an established and highly regarded Advisor with extensive knowledge of the market.

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4. Step Four

As buyers submit offers, your Advisor will expertly negotiate on your behalf until you receive an offer that you are ready to accept. We’re dedicated to maximizing your sale and minimizing your stress, from the negotiation process all the way through to closing. Our team handles the details and works hard on your behalf so you can rest assured you’re in good hands.

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